Signal and Martin Combine Forces

Signal and Martin Combine Forces

Transit and Street Furniture companies Signal Outdoor Advertising and Martin Outdoor Media have agreed to combine forces in an equity merger. The transaction is effective as of 9/28/18. The combined entity will offer coast-to-coast Transit Shelter, Transit Bench and...

Every OOH Ad Dollar Generates $5.97 in Sales

MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA).  While radio, print, and digital display advertising...

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